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Peroni Nastro Azzurro, an Italian beer owned by Molson Coors, launched its first TV campaign in two years this week. The campaign comes at a time when the demand for imported beers is growing, especially among younger drinkers. The campaign reflects an expected boon in wanderlust as pandemic restrictions ease, while also presenting the brand as a f...

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In celebration of the Italian borders reopening to American tourists, Peroni Nastro Azzurro, Italy's premier imported lager, today unveiled 'A Taste of Italy,' a new summer program that will give consumers the opportunity to experience the best of the Mediterranean through birra, high-end cuisine and elevated style. The campaign will include an exc...

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A trip to Italy sounds amazing, especially after a year of lockdown. According to U.S. News and World Report, Italy is now welcoming COVID-tested flights arriving from America. Travel-hungry tourists can once again make their way over to Rome, Milan, Florence, and more to take in the sights and dishes of the beautiful country. No trip to Italy come...

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Peroni Nastro Azzurro, the premium Italian lager that has been bringing style to the world of beer for over 50 years and is the fastest-growing European import in the U.S. beer business, is embarking on its most significant global renovation in more than a decade. Inclusive of a modernized bottle design that features a new logo, updated glassware,...

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A bike and a few beers are all some need for a summer outing, and Peroni Nastro Azzurro and Martone Cycling Co. are helping to set them on their way. The limited-edition Martone for Peroni bicycle is a first for the Italy’s top-ranked beer. The 50-cm. step-through two-wheeler has a sleek white frame with a seat and rubber wheel treads in Peroni’s s...

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Italy may not come to mind when you think of "top producing beer countries..." at least not yet. Although Italy is located in the wine belt of Europe, which is south of the beer belt, beer is not new to Italy. In fact, Italy's two most well known breweries date back to the mid 1800's.   The Peroni Brewery, or Birra Peroni, was founded in Lom...

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I Mondiali del Brasile per gli italiani a New York si traducono in tante occasioni per stare insieme e stringersi intorno agli Azzurri e al Tricolore. Sabato 14 giugno, con la vittoria dell'Italia sull'iInghilterra, si è conclusa, a New York, nella grande sala Common dell'Hudson Hotel, la prima parte di un'iniziativa che ha visto coinvolti per la p...

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Peroni Nastro Azzurro, Italy's no. 1 premium beer, announced today that it will be the official beer of this year's Tribeca Film Festival, presented by AT&T. Raising a glass to some of the world's best emerging and legacy tastemakers in the film industry, Peroni Nastro Azzurro will launch the global #Grazie campaign by honoring the true style,...

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Peroni Nastro Azzurro, one of Italy's leading style brands and the world's number one premium Italian beer, supports some of America's most exciting emerging fashion talent with its support of the Second Annual MADE for Peroni Young Designer Awards.   To celebrate its second year, the program will open the competition to talented young desig...

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The world's no.1 premium Italian beer, Peroni Nastro Azzurro, last night announced the launch of its tribute to Vogue Italia, the world's leading voice of Italian style. The exhibition, entitled Peroni Nastro Azzurro Celebrates The Visionary World of Vogue Italia was unveiled to a full house at Industria in New York City. A not-to-be-missed digital...

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